Life would be easier if my name was, say, John Smith. But it’s not. And life has been fairly easy in terms of not confusing me with others who have the same name. There just aren’t that many Levicoffs, and most of us originated in the Philadelphia, Pennsylvania, area, where there were essentially two Levicoff “clans.” We may have been related three or four generations ago, but essentially we boiled down to two branches of Levicoffs: the “Island Road Levicoffs,” most of whom gravitated to northeast Philly or the New Jersey suburbs, and the “Franklin Street Levicoffs” (my branch), who gravitated to northwest Philly and the northern Philly burbs. Eventually, both branches would expand their reach to California, Florida, and Ohio. But I was the only Steve Levicoff. Or so I thought. I heard a rumor several years ago that there was also a Steve Levicoff in Arizona. But he never showed up when I tried to do an Internet search on him. Until recently. And talk about making an appearance with a major flourish… The other Steve Levicoff still does not show up significantly on a Google search, but he’s a daily presence on Facebook. And now I have to deal witih the notion that people who try to find me on Facebook will find his page and assume that he is me. Which he’s not. He’s the other Steve Levicoff. I’m the real Steve Levicoff. (Or is it the other way around?) As best I can determine. The other Steve Levicoff lives in Phoenix, Arizona, is 74 years old, and is Messianic Jewish. (Born and raised Jewish, I call myself evangelical, but I never use the term Messianic Jewish to describe myself.) He is into conservative talk radio big time, and makes daily posts that link to personalities such as Rush Limbaugh, Dennis Prager, Sean Hannity, and that ilk. He is pro-Trump, anti-Obama, anti-Hillary, anti-Muslim – in other words, both a typical and stereotypical right winger. He is like our own me again without the sense of humor, or Bruce T. without Bruce’s intelligence. (If you ever quote me on that, Bruce, I’ll categorically deny it as a vicious rumor.) In top of that, there may be a third Steve Levicoff, but there’s not much on him except an obsolete linkedin page that identifies him as retired in Haifa, Israel. Theoretically, he could be the same guy as Steve #2, having retired to Haifa and then moved back to Arizona, but there’s not enough information on him to even guess at this. The dilemma is obvious: People who Google me can find hundreds of references, the first of which is my WIkipedia bio (which, by the way, I did not write myself). But if you search my name on Facebook, the only page with any content is the other Steve. And obviously, considering the few similarities (which does not include my politics by any means), people may think thet he is me. So how do you know if my Facebook page is really mine? Simple: Because there’s nothing on it. It’s totally empty. No education references, no friends, no posts of any type. Ditto my recently created linkedin page, which I only created to see if there was any information on the other-other Steve Levicoff. In fact, in the years since I’ve had a Facebook page, I only friended one person so I could message him. And then I started getting counterfeit e-mails purportedly from him. In other words, my Facebook account was hacked at an early stage. So I deleted the single friending I had made and left the page totally blank. Which is fine, since I am into social media about as much as I’m into television. Which is not at all. (In 20 years of driving, I have never had a TV on board my truck. And haven’t missed it at all. I also have a plain old flip phone, and have never typed with my thumbs.) All in all, however, life is good. At one time, if you Googled “Levicoff” I was the first one who showed up, and the entire first page of hits would be related to me. But I’ve been “retired” from the non-traditional education field long enough that if you Google only my last name, a bunch of other Levicoffs show up before I even make an appearance. And if it wasn't for my Wiki bio, I wouldn’t show up on the first page of hits at all. Social media does nothing for me. I even took down my old web site several years ago because I wanted to fall into the background of public life. Despite that, I’m fascinated at the number of “people you may know” that show up when I log onto Facebook or linkedin that I actually do know. I can only assume that they show up because, at one time or another, they punched up my (empty) page. A quick note to those who have asked me to “friend” them or link to them: Don’t take it personally when I ignore your invitation. I literally never use these sites unless it’s to access, say, a theatre’s Facebook page. And based on behaviors like we see from the friendly folk at, say, DLT, I’d rather not expose others to harassment from the Internet whack jobs out there. I may maintain a limited Internet presence here at DI, but I can understand why folks such as Tom Nixon, Tom Head, Dennis Huber, George Gollin, Rich Douglas, etc. dropped off the non-traditional education forums. Dealing with psychos is occasionally fun, but I don’t desire a constant diet of it.