TUIU is now Trident University International?

Discussion in 'General Distance Learning Discussions' started by 4Q, Jan 14, 2011.

  1. Randell1234

    Randell1234 Moderator

    Actually, you would not update your resume - you graduate from Touro University International (just like I did - a private non-profit school with an almost normal name). I refuse to put Trident on my resume - get real!
  2. Arch23

    Arch23 New Member

    Hilarious! Ha ha ha!
  3. Chip

    Chip Administrator

    This is sort of like when Excelsior did it's name change.

    Originally it was the University of the State of New York
    Then, Regents College
    Then, Excelsior College.

    Going from a pretty good name to an OK name to a pretty horrendous one.

    For people of my generation, "excelsior" is shredded paper or packing material. Not exactly inspiring.

    And "Trident International University".... I'm sorry but the combination of "International" and "Trident" just screams "mill" to me; in fact, I think, back in the a.e.d. newsgroup days, we tossed around the idea that having "international" in a university name was a pretty good indicator it was probably a mill.

    Of course there was also a huge stink when Argosy changed its name from whatever it was before to Argosy.

    I do think there's probably a boutique business opportunity to start up a branding consultancy specifically for colleges and universities. It seems pretty obvious that a lot of schools suck at choosing names.
  4. Randell1234

    Randell1234 Moderator

    I think it was the University of Sarasota which is a great name compared to Argosy.
  5. Kizmet

    Kizmet Moderator

    Or maybe Oral Roberts...:rolleyes:
  6. Kizmet

    Kizmet Moderator

    OK, how many stupid jokes can we come up with regarding this new school name? I'm not sure, I'll have to chew on it for a while.:thinking:
  7. JeepNerd

    JeepNerd New Member

    I actually like it... beats the heck out of TUI University and simply saying "Trident University" is pretty easy. That is what they are emphasizing in the logos as well

    Domain Name: TRIDENT.EDU

    Trident University International
    5665 Plaza Drive, Third floor
    Cypress, CA 90630

    I like the new website address too!
  8. Ted Heiks

    Ted Heiks Moderator and Distinguished Senior Member

    Someone, please tell me that this nasme change is all a sick joke.
  9. Maniac Craniac

    Maniac Craniac Moderator Staff Member

    Last edited by a moderator: Jan 15, 2011
  10. Randell1234

    Randell1234 Moderator

    I was thinking the same thing - just drop the "International". least Trident is a word!!!
  11. Dave Wagner

    Dave Wagner Active Member

    I always liked the name "University of Sarasota" as well... Argosy still sounds like a fake name for a University, in my opinion...

    I think Trident University International is probably OK. I've helped market the school by introducing it to hundreds of people over the years as Touro University International, TUI University, and now Trident University International. I can sell the new name...

    Me: "Yes, I graduated from Trident University International.
    Them: "Where?"
    Me: "It's a WASC-accredited international university based here in the States that serves members of the armed forces and professionals who travel a lot. The trident is that spear-thingy that the mythical god Poseidon used to wield power. Gladiators also held a trident. Oh, and it is also ballistic missile that keeps Ivan on his toes."
    Them: "Isn't trident also the name of a gum?"
    Me: "That's true. We fight ignorance and tooth decay, together..." :)
  12. Randell1234

    Randell1234 Moderator

    Now that is damn funny!
  13. CalDog

    CalDog New Member


    The ADA Commission on Dental Accreditation has determined that a degree from Trident University can help to prevent and reduce tooth decay, gingivitis and plaque above the gum line, when used as directed
    Last edited by a moderator: Jan 16, 2011
  14. mark74

    mark74 New Member

    I have heard rumors that TUI will be announcing the opening of the first distance education dental school very soon.
  15. KariS

    KariS New Member

    It will allow them to raise rates significantly, cause they can now stick it to ya!
  16. StevenKing

    StevenKing Member

    I wish TUI would "get real," and drop the International...

    After some thought, I decided that keeping my resume "as is" serves me better. The problem will be "if" and "when" people check this credential in the future and run into Trident. Gum/navy/gladiatorial jokes aside, I think the name sounds juvenile.

    -Steve King
  17. edowave

    edowave Active Member

    In the hands of Zeus or Britannia, the trident looks very majestic.

    By itself, like on the TUI logos, it looks like a cocktail fork.
  18. Kizmet

    Kizmet Moderator

    I have always just assumed that the "International" part of the name was a marketing device related to their efforts to enroll students from around the world. Does anyone know the breakdown of nationalities for their student population?
  19. GeneralSnus

    GeneralSnus Member

    According to the Department of Education's IPEDS, TUI did not enroll any non-resident aliens.
  20. Randell1234

    Randell1234 Moderator

    Ii sent an email to my academic advisor that this is part of the response -

    "I just wanted to reassure you that if you are going to be graduating within this year, you will be able to have the option of keeping the old TUI name and logo on your diploma rather than having the new one posted on it instead. All you will need to do is contact our Registrar’s Office when they are looking through your degree audit and request that the old name and logo be used on your diploma....

    Our name is new. Yet it is still familiar and comfortable, as it is still T.U.I. – just as we have always been and will always be, but now the acronym T.U.I. will once again have meaning. However, the addition of the evocative word “Trident” whose three prongs represent our commitment to Academic Excellence, Compassionate Student Support and Unparalleled Access simultaneously pays tribute to our pioneering history in online education by representing the three components of our course delivery model: Case Assignments, Session Long Projects and Threaded Discussions. It also represents our three degree levels: Bachelors, Masters and Ph.D.

    And finally, for our tens of thousands of alumni the world over who occupy leadership positions in business, healthcare, education and in the military and who already understand the breadth, depth and life changing impact of the T.U.I. experience, the three prongs of our trident will represent something far more personal ~ their courage and persistence to Aspire, Believe and Achieve!"

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