I think I've almost got it figured out. Go to the user's profile. Next to the user's name, there is an icon of a pencil. Clicking on this brings up "Edit User Profile." On the user profile, you'll see the words "Registered User" (with a dot inside the bubble) and "Custom User Title" (without the dot in the bubble). This puts the words "Registered User" in an editable box. Delete "Registered User" and type in "Distinguished Senior Member" or "God of Distance Learning" or whatever Rich wants. The only thing I can't seem to figure out is what button to push in order to put the newly bestowed title into effect.