Tony, What I have noticed is that many of the new DBAs, DMs are 3 year programs and not 4 year as the traditional PhD. Some of them are 3 year part time as the DBA from kennesaw state. The programs below are 3 year programs: KSU Coles College of Business - DBA Program Doctor of Management - Organizational Development and Change Doctor of Management - Weatherhead School of Management The Case western program even offers an upgrade from a DM to a PhD for an extra year. I believe this is clear evidence of the DBA and DM being offered as "light" versions of the PhD. I believe that Universities are seeing these doctorates as potential revenue generators, they cannot call them PhDs because a traditional PhD takes 5 years full time so it would take 8 years to do part time. This is too long for a student to take. The strategy is to rename these programs as executive doctorates in order to justify the 3 year part time that these programs claim and target them towards executives that want a Dr title. Initially, the DBA and PhD were equivalent but now I see that this might not longer be the case given the DBA program differences. A personal opinion and nothing to do with a major conspiracy but just a new strategy to make more programs to generate revenue.