In a discussion with my young son, he pointed out something about Trump. Whenever he does something that seems silly, odd, or even bizarre, he is dominating the news cycle...which he wants to do. In doing so, whether the news is "positive" or "negative"... people are talking about him (which is what he desires) and it might just work, since he is forever before the people. People are, thus, speaking less about Biden. Makes sense.