expensive-mba-programs-bnet: Personal Finance News from Yahoo! Finance From the article: "It's like anything else, whether you're talking about buying Pepsi or Sam's brand of cola," says Michael Desiderio, executive director of the Executive MBA Council, the trade group representing EMBA programs. "There is a value inherently tied to a brand." Me: Really? Prestige brands that feel self justified in this type of activity? Huh. At these prices I'll drink Sam's cola all day long..