There's nothing wrong with comparison shopping. One of the things I teach in personal finance is comparison shopping. I encourage my students to comparison shop as opposed to impulse shopping. I also highlight the importance of not only comparing price but also quality. So, I tend to reinforce that cheapest isn't always the best option. Quantic's comparison is like apples and oranges. It's like comparing Hyundai prices to Telsa, Rolls-Royce, or Porsche. Of course, Hyundai is gonna be cheaper but does it have the quality and features of the other manufacturers?