I wanted to reach out and ask the community about their thoughts concerning a new State approved online College, and how to best market its programs to new students. I will also add that our company also owns and operates a Regionally (North Central Association CASI) accredited online high school; so we are a legitimate organization, and we understand both the process and value of accreditation. The organization has been offering online educational services since 2005. We are not new to online learning, just new in the college marketplace. The new College offers rigorous programs taught by highly qualified instructors/subject matter experts from RA accredited colleges. We recruited our instructors from U of Phoenix, Kaplan, Capella, Walden, etc. We operate to the same level as other RA/nationally accredited colleges, but the College is new and in a 2-year waiting period before we can apply for accreditation. The College offers high quality programs in business and technology. We cannot begin to measure performance without student data and feedback, which takes time. We are approved by the State of Minnesota, Office of Higher Education, which was not an easy task. The State of MN has very high standards for post-secondary education. We will be applying for accreditation immediately upon reaching our imposed two year waiting period. All CHEA USDOE accrediting agencies have the 2-year waiting period. With all that being said, I'd love some thoughts and feedback on the best way to attract new students to the College. Our tuition costs are very low at this time, compared to other US colleges. Unfortunately, with all of the diploma mills out there, without USDOE recognized accreditation, a college is dubbed to be unaccredited, and it would seem that is basically the same as being a "diploma mill". How do we build our reputation of quality, until we receive candidacy status with a USDOE recognized accrediting agency? In Minnesota, State approval is worth something, but the College is serving the entire nation. What would be the best way for the College to distinguish itself as a legitimate player in the post-secondary market; until we finalize accreditation, which will not be for another 36-months? Thank you for your advice.