Lots of it discussed here: https://www.cbc.ca/news/canada/marketplace-life-coach-1.6364745 https://www.mic.com/life/inside-the-wild-unregulated-world-of-life-coaching https://jasonconnell.co/education/ https://www.inc.com/andrew-thomas/7-ways-to-know-if-a-business-or-life-coach-is-legit-or-an-imposter.html Enough for a start. There are lots more. Not all people who set themselves up as coaches KNOW when they're doing this - they're not all certified and trained to know. And an untrained unethical person, with a $600 Napa Valley Spiritualized Nonsense PhD on their business card may not CARE, if there's a buck in it for them. Maybe YOU do, but as I said, there are "life coaches" without exalted certifications (unlike yourself) who DON'T have this knowledge. THEY, not Dr. Rich Douglas, are a clear, present and exigent danger. And, as you have pointed out previously, there is no regulation that would forbid them to practice whatever deceit, nonsense and general harm they might wish to promote as "Life Coaching."