Actually, it is more objective that biased human opinions. It basically measures the impact of the article in the world by measuring citations, h index, etc. It is the contrary, in my opinion is laughable that people are not willing to change their opinions in spite of calculated metrics by computers that have no biased opinions. The world is about perception and beliefs, if you have strong beliefs about a certain list of journals because this is what you believe, I can bring you tons of data and you will still resist to it and argue that these algorithms are flawed even if you have no clue about how the algorithms work. Academia has the most biased and dogmatic people that I know, even religious people are less dogmatic. This is my experience and opinion but I am nobody so this is not going to change anything.