While you are checking them out, they are checking you out too. Fortunately, we at DI don't do stuff like that (although you really ought to try to eat healthier snacks) https://www.seattletimes.com/business/colleges-quietly-rank-prospective-students-based-on-their-personal-data/
Interesting. Given that some applicants are admitted, some are wait listed, and some are rejected, I suppose this is the next step.