There is nothing to win here, the PhD issue is a loophole in the system. I am a member of a professional engineering association and the association has decided to punish those members that are using bogus PhDs in their web sites or business cards (Many do so they use the title PhD P.Eng). I was at some point member of CMA ontario and they also have a similar policy. There are efforts to prevent people from using bogus PhDs in Canada but the problem exist when the person is not a member of a recognized association. As you said, I can claim that I granted myself a PhD because my good work and there is nothing someone can do about this. The regular public should always ask where people got their PhDs. I work in education and you cannot imagine the amount of people that come to see me with bogus degrees looking for admission into a higher degree, research assistant, etc. Some actually have jobs in industry that they got with the bogus credentials but there is not much one can do as there is no regulation that prevent people from claiming a degree from a bogus school.