it's a data analytics thing EWU and Microsoft join forces on new degree program | The Spokesman-Review
You have to like EWU for their dynamite Division 1 FCS football team that recently won a national championship and for their football field, which has red turf and is nicknamed "the Inferno". https://en.wikipedia.org/wiki/Eastern_Washington_Eagles_football#/media/File:EWU-Roos-Field.jpg