Rich, two different type of products, one for professionals that are not interested in Academia and the other for prospect academics. Academic would see the DBA as inferior for an academic position while professionals might see the PhD as to focused and narrow and useless for professional work. The inferior is perhaps a bad reference and relative, academics in general (personal experience as a DBA holder) perceive the DBA as inferior for academic work as it does not concentrate in publication and academic skills while the professionals see no value in sitting in a classroom five years to come up with a dissertation about a mathematical model that explains why a person uses ebay instead of amazon. Some people just believe is a waste of time to spend 5 fives producing something that nobody cares or reads. The inferiority complex is quite relative.