flawed but necessary? https://www.forbes.com/sites/audreymurrell/2019/05/30/big-data-and-the-problem-of-bias-in-higher-education/#8d141a35758e
a perspective https://www.forbes.com/sites/forbestechcouncil/2019/06/03/leveraging-the-predictive-to-prescriptive-analytics-paradigm-shift-in-higher-education/#37e923242499