Ford Motor Company has introduced its new battery electric F150 pickup truck for a price that I've been unable to ascertain but which is doubtless stratospheric. Nice looking but rather too much like a conventional gas/diesel monster for my taste. It even has decorative grillwork. Like building early autos to look like carriages? Shown pulling an Airstream no less. There being no actual engine there's a cargo compartment in the front called (shudder) the "frunk". Frunk as in "I am in a blue frunk" over the creation of a really stupid sounding word? VW all throughout its air cooled hippy days never resorted to anything this awful yet every VW of the era had what Ford would now call a "frunk". Is this really necessary?