Lego wants a piece of the education pie...

"Lego Owner to Acquire Education-Technology Firm Brainpop
Kirkbi, the family-run company behind the world’s largest toy maker, plans to establish an education business"

So many different industry options to go into, so many choices/decisions to make, they finally decided the education business is the newest industry they want to setup shop in... Cool, their move into the industry was to buy out someone else. They're growing piece by piece I guess and trying to build their business "brick by brick", Lego by Lego...

I always thought it was Lego, didn't know they had a parent company Kirkbi! Link: Lego Owner to Acquire Education-Technology Firm Brainpop - WSJ