Heriot-Watt - Recognition in the US

Discussion in 'General Distance Learning Discussions' started by Ken, Mar 2, 2001.

  1. Ken

    Ken member


    Some have questioned the recognition of the Heriot-Watt within an American context. Somewhat to my surprise, within the last 9 months I have met three individuals who were very aware of the University... all with favorable opinions of the school. Incidently, none were pursuing the MBA or were graduates of HW.
  2. John Bear

    John Bear Senior Member

    During the seven years that my company did the marketing for Heriot-Watt's MBA, it grew to become the largest MBA in the US (based on number of enrolled students), more than 4,000. We participated in more than 1,000 corporate approval processes, about 98% successful (and none of the 2% rejecting Heriot-Watt per se, but just the notion of any distance program and/or any non-US program).

    John Bear (who sold that business to
    Pearson in March 1998)

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