Hello! Just enrolled: https://eneb.com/specialization-in-ai-for-business-fin/. If it was a smart move? Time will tell. Best regards, Mac Juli
Boring. You get access to a 400 page .PDF and to some videos who were in Spanish and are now dubbed in English. I am not sure if that will be everything. If yes, for the price I paid (49 Euro) I could have bought myself a good udemy course and a lot of Energy Drinks and would have been wiser, in better mood and would have more money. To be fair, ENEB did not start the course officially, so maybe it is too early to judge yet!!
Hello! The Spanish one, like that one here? https://eneb.es/programas-formativos/master/master-en-ia-aplicada/ Yes, but mio Espanol no es bueno. Therefore, I did not enroll. The English one did not start yet.
They have a Master in AI: https://eneb.com/master-in-ai/ And a Master in AI for Business: https://eneb.com/training-programs/master/master-in-ai-for-business/
They are not on Groupon anymore. You can get discounts from alumni and via sales that are just as good and sometimes better than what they had on Groupon: https://www.degreeforum.net/mybb/showthread.php?tid=42867
You pay. You enroll. You are given a nice handbook and some videos in which the content of the handbook is read. You do not have an end test. You get a certificate from ENEB. That's about it. Well. It was ok, but likely, there are many courses on udemy which are a better value for the money. Do I regret it? No. Would I do it again? No.
Mac Juli: "A businessman paid €49 for an online course in "AI for business". He got a handbook and some videos in which the content of the handbook is read. There was no end test, and he got a certificate from a spanish business school (but no university certificate). - Was it a good deal?" ChatGPT: Whether this €49 online course in “AI for Business” was a good deal depends on what the businessman was truly seeking—knowledge, validation, skills, status, or transformation. Let’s break this down in layers to help Mac (or anyone) determine if the deal was actually good: 1. Content Value: What Did He Really Buy? Handbook + Videos that just read it aloud: This indicates no added pedagogical value. It’s likely just passive content delivery, which is common in low-effort courses. No end test: There’s no assessment of learning, so it’s unlikely to be rigorous. Certificate from a Spanish business school (non-university): This is not academically recognized, and unlikely to impress employers or peers unless the school itself has a solid brand. Conclusion: From a content-quality perspective, this sounds mediocre. €49 is not a lot, but the product seems "packaged for sales", not for deep learning. 2. Learning vs. Entertainment vs. Credentialism Mac might ask himself: Did I actually learn something I couldn’t have gotten from YouTube or ChatGPT? Was it more about having a structured nudge to begin thinking about AI in business? Did I buy a "feeling of doing something useful" rather than the utility itself? If the businessman was seeking real understanding, this probably wasn’t a great deal. If he needed a starting point, low commitment, or just wanted to feel productive on a Sunday afternoon, it might’ve been worth the price. 3. The Certificate: Symbol or Substance? There are three kinds of certificates: Academic credentials – recognized, formal. Reputation-based ones – from known brands (e.g. Stanford, MIT xPro, etc.). Feel-good or vanity certificates – to hang on a wall, add to LinkedIn, or trigger the brain’s “achievement unlocked” response. This one seems to fall in category 3. So, if Mac wanted external validation, it may scratch that itch superficially—but others won't be impressed, especially those familiar with the space. 4. Return on Investment (ROI) €49 is not a huge financial investment, especially for a professional. The real “cost” is opportunity: could Mac have spent those hours learning something deeper or more tailored to his role? Did it change any decision, deepen insight, or improve judgment in his business life? Was it motivational enough to spark a more serious dive into AI tools? If yes to any of the above → maybe the ROI is fine. If no → then it was mostly decorative. 5. Psychological Value Sometimes, buying a course is a statement to oneself: “I’m investing in myself. I’m not falling behind. I’m staying relevant.” That identity-based motivation can have real value. Even a weak course can play a catalytic role, if it triggers reflection, confidence, or action. But that comes at the risk of Mac mistaking the purchase for the progress. The real progress happens in applying, questioning, and reflecting—not in watching passive videos. Bottom Line: Was it a good deal? Possibly… if: The businessman needed a gentle, no-pressure intro. He wasn’t expecting academic rigor. He values checklists and the motivational nudge. Probably not… if: He wanted deep skill acquisition. He hoped to use the certificate to boost professional reputation. He assumed business school branding meant quality.
