Coursera announcing a new brand identity

Discussion in 'General Distance Learning Discussions' started by Lerner, Dec 18, 2020.

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  1. Lerner

    Lerner Well-Known Member

    Announcing Coursera's new brand identity:

    upload_2020-12-17_16-44-58.png
    Today, we’re excited to share Coursera’s new brand identity, a reflection of our commitment to make transformative learning accessible, inclusive, and impactful for all. As we continue to serve our global community of learners, partners, and customers, our new identity expresses the power and potential of every learner—and every learning opportunity—on Coursera.

    https://blog.coursera.org/evolving-courseras-brand-identity/
     
    Lerner, Dec 18, 2020
    #1
  2. Dustin

    Dustin Well-Known Member

    I don't get it. Changing the font and color families slightly is supposed to do what?
     
    Dustin, Dec 18, 2020
    #2
  3. SteveFoerster

    SteveFoerster Resident Gadfly Staff Member

    Interesting how this comes along at the same time as that of EdX. But in neither case do I see a huge difference. What do you think?
     
    SteveFoerster, Dec 18, 2020
    #3
  4. nomaduser

    nomaduser Active Member

    no big deal here...
     
    nomaduser, Dec 18, 2020
    #4
  5. Lerner

    Lerner Well-Known Member

    I think its a marketing strategy.
    What both education providers did to me with their rebranding campaign?
    They got my curiosity and I did went back to check whats new and cheeked some new courses and programs offered.
    I think rebranding as marketing campaign gets them in the news and increases the subscriptions and sales. It also sends message of being current not old news.
     
    Lerner, Dec 18, 2020
    #5
    nomaduser likes this.

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