at least some of them https://www.washingtonpost.com/local/education/attention-college-shoppers-these-schools-are-slashing-their-prices/2019/01/21/e384eca0-12bc-11e9-90a8-136fa44b80ba_story.html?noredirect=on&utm_term=.a5bf5531de5b
So you know how when you go into one of those outlet malls, and the sweater says "their price $399 our price $199" on the tag? This is that. People perceive a discount as "saving" and think they're getting a deal - completely missing the fact that they're about to drop $199 for a sweater they could get for $29 at Macy's or $3.49 at Goodwill. Spending is spending - not saving. But hey, it's you're money.
