I think that's what you call Marketing once you've finished the program. In any case, it's a new Masters from Illinois. https://patch.com/illinois/frankfort/university-illinois-creates-online-master-s-degree-today-s-marketing-branding
They have been marketing this very heavily. It would seem that the interest in their marketing courses on Coursera over the past couple of years are the driving forces behind this program's launch.