Obviously the name was carefully chosen. In the context of the recent discussion about the marketing aspect of school names, I guess it is, and will be, self selecting of students, just as the new Patrick Henry College is. As it happens, I had an extensive correspondence with Robert Welch in 1964-65, since my dissertation research project involved interviewing (among others) 100 members of the John Birch Society. My reading of much of what he wrote led to my first book, self-published, called Whom To Hate: a guide for the conscientious bigot. It was based on the notion that many of Welch's views were not intuitively guessable, and that if one wanted to be a conscientious bigot, one would need a guidebook. A few examples, of many: His published statement, in "The Politician," that "Dwight D. Eisenhower is a conscious dedicated agent of the Communist conspiracy." He wrote that the drug Thalidomide was actually the cure for cancer, but that the communists in the US government created the fake deformed baby scare to keep the drug off the market. He was confident that "American Negroes don't want trouble," and that "the Civil Rights movement was instigated by the Communist Conspiracy and is under its control." He was, I believe, the first to report the "discovery" that the Beatles' records, played backwards, "invoke a hypnotic state" that "renders our children susceptible to the propaganda of Satanic cults and of the Communist Conspiracy." And on and on and on. He was undoubtedly very bright, and a good businessman, and unfailingly polite in our correspondence. I just wouldn't name my university after him, that's all.