I recall reading many postings from would be DBAers when Northcentral started their DBA program. To me, it looked as if many were switching over to the DBA from the PhD, for various reasons. Primary among them seemed to be that the DBA did not require an oral defense. Others stated that they felt the DBA had more of a universal appeal to both business and academia. My perception was that "everyone" was switching to the DBA. Perusing the NCU Learner's Area(where only students have access), it appears that my perceptions were incorrect. Only 11 DBA learners show up in the database. Now, keep in mind that one may opt out of the "limelight" and be stealth there. However, with so many PhD's listed, and only 11 DBA's listed, it does seem that few switched. There are likely other explanations, too. Someone brought up an interesting topic a while back regarding NA degrees vs. RA degrees. They had made a comment to suggest that the people switching to the DBA held NA degrees. 11 people is not much to measure, really, and I suspect that the majority of NCU students are not regular contributors here. Yet, I know MANY do read this forum, as they make comment on it at the Learner's site.