For better or worse, say hello to Yik Yak. http://parenting.blogs.nytimes.com/2015/01/11/spying-on-college-life-via-yik-yak/?ref=education&_r=0
Follow up on the Yik-Yak story Gossip Guys: How Yik Yak's founders are protecting their app from its biggest threat: Us. - Atlanta Magazine
OK, It's been just about a year since that update. Here's another update https://www.insidehighered.com/blogs/law-policy-and-it/what-higher-education-can-do-about-yik-yak
and since you're all so interested, here's another update Students ask college to bar controversial social app - Journal-Courier - myjournalcourier.com
a new campus-based gossip app . . . POP https://www.insidehighered.com/news/2019/07/23/another-gossip-app-hits-college-campuses-will-one-be-better