Re: Missing the point It has certainly attracted a lot of publicity for Lakehead. I assume that was their intention all along. It is an 'attention getter', akin to the viral marketing videos we see increasingly nowadays. Someone sees the web site, and is either amused or outraged by it. In either case, they are very likely to tell someone else about it. Those people will also be either amused or outraged and, in turn, will tell someone else. Before you know it, the web site has received a couple of million hits, and the school is being talked about on national, and perhaps even international, television. How much does that kind of publicity cost? It's priceless! How beneficial will it be to Lakehead's bottom line? It remains to be seen. No matter what you think about the actual content of the 'advertising', I think it is achieving its goal.