Just to note that my longtime friend and occasional co-author Jay Levinson died yesterday. In the late 90s, he came up with the notion of a guerilla-marketing-based MBA, and we developed an outline of the curriculum. We tried it out on two schools, Walden University and the Edinburgh Business School, and they both said they'd be willing to include the courses in their curriculum, but not as an entire MBA program based on them. (Walden would have taken four, Edinburgh two). Jay was adamantly for the entire guerilla MBA idea, and it all faded away . . . but not without one of the fine lines of the year. When he learned that the Edinburgh courses cost £800 each, he said, "We could market it as the eight hundred pound guerrilla."
As we know, those weren't the only possible schools. But the barriers were the same. I never understood that. Perhaps an M.A. or an M.S. would have worked instead. I don't know. But the symbiosis was totally obvious. (Dr. Blanchard, are you listening?)
