I am looking for a term that mean Low Market Share and a term that Mean High Market Share. I have created a 2x2 for Urban and Rural service models and they are Urban/High, Urban/Low, Rural/High, and Rural/Low. I was hoping to have a more appealing term then calling someone a "low-rural engineer" or a "high-urban engineer". Thanks.
Randell, your terms are accurate but if you just want a different name how about terms of "small market" and "large market" instead of "urban" and "rural". Personally I think you have found good terms.
It's not especially clever or elegant . . . but how about LMS and HMS, with a glossary alongside or in the footnote to make it even clearer.
You are not going to believe this but that is what I picked! The odd thing is we use an LMS (Learning Management System) for training so it might get confusing.
One of my professors here at UF loves to come up with his own acronyms for things. Then he likes to use them as if everyone knows what he is talking about. Of course they don't, so he has to explain it, and that makes him look brilliant and the people he is talking to feel like they are behind the times. He gets a lot of consulting business that way.
