Seems a little strange to me, but an interesting phenomena. Story in the New York Times about a small university increasing tuition and getting more applications the following semester. Apparently, it is something that happens quite often due to the "it is expensive, so it must be good" mentality. http://www.nytimes.com/2006/12/12/education/12tuition.html?ex=157680000&en=1d2ff719dabfe9f8&ei=5124&partner=permalink&exprod=permalink