Linkedin is a renowned company. I believed that whenever they introduce new features, they have done their research, including marketing research and customers feedbacks analyst. There should be demand there, if not who will invest finance and time in implementing these new features. I have been using linkedin for very long time. It served as a networking platform for my professionals needs, as well as a way for me to benchmark my standings locally and globally, hence, allowing me to improve myself correctly. It has also served as a way to estimate how people market themselves and write in their resume (so you know what to do with your CV also).
I believe LinkedIn is the main resource used by reporters to find local people with fake degrees. Tens of thousands of people proudly (and stupidly) list their degrees from Almeda University, Rochdale, Columbia State, and dozens more.
Lynda.com update Lynda.com Graduates to Next Level of Online Learning — Chief Learning Officer - CLO Media