reinventing college

Discussion in 'General Distance Learning Discussions' started by Kizmet, Oct 27, 2012.

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  1. Kizmet

    Kizmet Moderator

    several years ago i bought some candles, etc. from a girl as a fundraiser for her school band. in return i got a subscription to a magazine of my limited choice. i chose time magazine. so it's years later and they keep sending it even though i don't pay anymore. that's got to be the sign of a failing magazine. in any case the october 29th issue is about "reinventing college."

    reinventing college TIME Magazine - Search Results
     
  2. LearningAddict

    LearningAddict Well-Known Member

    I'm still getting magazines I unsubscribed from in 2002.
     
  3. SteveFoerster

    SteveFoerster Resident Gadfly Staff Member

    I subscribed to the Economist once because they gave me a sharply discounted rate. Then when it was time to renew the rate wasn't discounted and I didn't renew. They kept sending issues for a while, but not more than a few months.
     
  4. CalDog

    CalDog New Member

    Many magazines actually make most of their money from advertising; any subscription revenue that they can collect is simply a bonus. In such cases, they may be reluctant to end your subscription, even if you stop paying for it -- they want to keep their circulation number up, so they can charge more for advertising. They will particularly want to keep you on their mailing list if you live in a high-income neighborhood, or can otherwise be identified as a member of a demographic group valued by advertisers.

    Other magazines, like the Economist, really do get most of the revenues from subscriptions; any advertising revenue collect is a bonus. In this case, the Economist tried to hook you with a low introductory offer; you didn't bite when it was time to pay the full subscription rate, so they cut you off. The Wall Street Journal is also well known for using this approach.
     
    Last edited by a moderator: Oct 27, 2012

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