Marketing, DETC-style (w/ a little help from Harcourt/Thomson)

Just happened to spot the 2001 DETC Marketing Workshop summary on the Net. Interesting, but not surprising, to see a bunch of old faces from CCHS/ICS/HLD there in the report.

http://www.detc.org/downloads/MarketingWorkshop2001.PDF

(Sorry if this link was posted earlier, I haven't been keeping very current with board activity.)

Figured there'd be a few here intrigued by the wisdom of the shill within this report. Enjoy timeless jewels like these:

• For-profit institutions don't dispute the charge that they "cherry pick" the most profitable programs, leaving public institutions to provide higher cost, lower demand programs. Instead, they point out that they provide educational infrastructure and opportunities with private, rather than taxpayer funds.

• The first payment is your key to success. If the student makes his or her first payment on time, a pattern has been set. Don't assume the student will make this first payment, take action ahead of time. Assign a person from Admissions or let your accounting department to monitor (sic) the student's first payment and, in the event the payment does not arrive send a friendly note, e-mail or call the student to remind the student that the payment is due.

Well, there you have it - DETC's "key to success".

-The Rab Report

 

I see the picture of at least one degreeinfo regular in that document. Unfortunately, no "candid camera" snapshots from the end of the post-conference reception...

 

Since this point was not made clear in rabrou's post, I feel the need to mention that DETC is a non-profit organization with a long history of promoting nontraditional education; however much we may want to keep piping on about HLS/CCHS/etc, DETC's "key to success" has been CHEA and USDE recognition and a long history of working with highly innovative schools.


Cheers,