Looks like the University of Wisconsin System launched a new eCampus that shows online programs. University of Wisconsin System eCampus - UW Online Education
Wow, a brand new program and they are already offering a doctorate degree. No reason why they shouldn't, but it seems like most stick with master's at first. Anyway, it's a very impressive website and looks like it will be offering some cool programs. Plus, it's a B&M degree, so it's even cooler! I wonder if your transcripts or diploma would be listed as UoW or UoW eCampus. The more B&M's that offer online degree earning programs the better it will be for the stature of DL.
I think the programs are offered by the individual UW campuses, not a central e-campus. I think the linked site basically aggregates all of the DL degrees offered systemwide at UW. EDIT: Yes, this is the case: http://ecampus.wisconsin.edu/about/certificates-and-degree-programs-online-accredited.aspx
Recently I started a thread related to cert programs in professional writing http://www.degreeinfo.com/distance-learning-discussions/36488-professional-writing.html I've noted that the U of W system offers just such a program.