Hmm. His Nobel is in physics...he's a "content expert" in the BBA program. Is his expertise in the physics of business administration?
Don't laugh -- I have an economist friend one of whose research interests is the use of relativity theory to predict trends in financial markets. Fascinating stuff. -=Steve=-
Similarly, and speaking of economists, Arthur Laffer, the father of supply side economics and the "Laffer curve", is on the faculty of Yorktown University: http://www.yorktownuniversity.com/faculty/laffer.html Regardless of what you may think of supply side economics, you have to admit that's a coup for Yorktown University, which I believe is as yet unaccredited. -=Steve=-