I'm in a applied telecommunications graduate program. The applied nature of the curriculum means that research methods aren't addressed, so I'm having to do it on my own. Can anyone recommend an introductory course on generic research methodology, one that covers both quantitative and qualitative methods?
Han, is this book focused strictly on marketing, or are the techniques presented in a way that makes them more broadly applicable? d
Daniel - I've taught research methods for the past 10 years. The basic concepts of research are applicable across a wide range of disciplines - education, political science, business, sociology and a lot of other fields. Market research is just one of many manifestations. Two well known books on research include Leedy's Practical Research: Planning and Design and Babbie's Survey Research Methods. There are lots more. Statistics intersects the research discipline as one often uses stats to test research hypotheses. Regards - Andy
The book is focused in marketing research, and I use it for my marketing research class, but it is also a good reference for all quant and qual methods in general. I used it as a reference for much of my research methods, and found that the other boks I used were really covered in this book.
You might want to check out the short course offerings at statistics.com. Here is the link to the full course listing: http://www.statistics.com/content/coursedescriptions.html They are generally offered once each year, I think.