Research methods

Discussion in 'General Distance Learning Discussions' started by Daniel Luechtefeld, Jan 26, 2006.

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  1. Daniel Luechtefeld

    Daniel Luechtefeld New Member

    I'm in a applied telecommunications graduate program. The applied nature of the curriculum means that research methods aren't addressed, so I'm having to do it on my own.

    Can anyone recommend an introductory course on generic research methodology, one that covers both quantitative and qualitative methods?
     
  2. Han

    Han New Member

    Alan Shao - Marketing Research - it covers all the basics and the strengths and weaknesses of each.
     
  3. Daniel Luechtefeld

    Daniel Luechtefeld New Member

    Han, is this book focused strictly on marketing, or are the techniques presented in a way that makes them more broadly applicable?

    d
     
  4. Andy Borchers

    Andy Borchers New Member

    Daniel - I've taught research methods for the past 10 years. The basic concepts of research are applicable across a wide range of disciplines - education, political science, business, sociology and a lot of other fields. Market research is just one of many manifestations.

    Two well known books on research include Leedy's Practical Research: Planning and Design and Babbie's Survey Research Methods. There are lots more.

    Statistics intersects the research discipline as one often uses stats to test research hypotheses.

    Regards - Andy


     
  5. Daniel Luechtefeld

    Daniel Luechtefeld New Member

    Andy, do you teach a DL research methods class?
     
  6. Han

    Han New Member

    The book is focused in marketing research, and I use it for my marketing research class, but it is also a good reference for all quant and qual methods in general. I used it as a reference for much of my research methods, and found that the other boks I used were really covered in this book.
     
  7. mhanrahan

    mhanrahan New Member

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