Affiliate program

Discussion in 'General Distance Learning Discussions' started by LiGhTen, May 15, 2005.

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  1. LiGhTen

    LiGhTen New Member

    Hi,
    I want to put on my website a affiliate link to the accredited universities online but for some reason it is difficult to find them can anyone help me out ( web master ) or whom ever own this site. I have traffic of over 200 people per day and i think i can earn some dollars.
     
  2. galanga

    galanga New Member

    saywhut?

    What are you talking about? What universities? Huh? Who are you?
     
  3. CoachTurner

    CoachTurner Member

    Most of the legitimate accredited universities won't have affiliate programs. That's a pretty limited way to market a university.

    Some will buy banner ads and advertising space online but exposure to 200 people a day isn't what they're willing to pay for.

    Some of the less than reputable schools might have affiliate programs but few people reading this board are inclined to help market those... :)
     
  4. BillDayson

    BillDayson New Member

    One annoying thing that I've noticed recently is that when you click on the headline stories at the Drudgereport, oftentimes you are directed to the University of Phoenix instead. As soon as I see that starting to happen, I immediately back out and click on the story a second time, and that takes me to the text.

    Given the massive traffic that the Drudgereport receives, the U. of Phoenix must have paid Drudge top dollar for that little marketing unpleasantness.
     
  5. Jack Tracey

    Jack Tracey New Member

    Perhaps Mr. Ten will identify his website. Since Mr. Ten plans on making money from the information he receives from degreeinfo perhaps he will write a check to Chip for "services rendered." Perhaps he will simply fade away. Any of the above would suit me.
    Jack
     
  6. aic712

    aic712 Member

    Hi Bill,

    This figure alone speaks for itself,

    I believe that UOP online spent over $250 million on marketing last year alone, no wonder anyone knows us lowly ground campuses exist...
     
  7. CoachTurner

    CoachTurner Member

    I've been thinking about how our DL programs out there market themselves and I think this kind of over-exposure has been beneficial to DL overall, but only to a degree.

    I think though that these schools need to hire marketing firms with account execs who have actually studied by DL themselves.

    I'm reminded of the old Sally Struthers commercials and how that product was immediately assumed sub-standard when "in the comfort of your own home" was the key marketing point.

    Whether valid or not, there is a certain appearance of illigitamcy in the "online univeristy" or "internet college" that the legitimate schools would do well to shy from.

    It is reality that most major state B&M 4-years offer at least some DL instruction and have done so for years. Adding "online" to the marketing brand is, in my opinion, a terrible idea. Alligning with the B&Ms would add so much more credibilty.

    The "UoP Online" commercials have probably been worth $250M to UoP but at what expense? Has credibility suffered as a result?

    I'd say that any school contemplating such a marketing program consider whether it would be worthwhile to not emphasize the "primarily online nature" of their operation and instead emphasize the academic side.

    I think this applies too to web page design. What is the impression of a potential employer if they hit the Excelsior.edu page? How about TESC.edu or COSC.edu? COSC and Excelsior open with and push the "online" nature of the university -- TESC opens as an educational institution

    Now look at MountainState.edu -- well done IMHO. Now look at http://www.phoenix.edu/ -- information about a college or marketing an online degree?

    Just a few thoughts...
    ===================

    I am available as a marketing consultant to any legitimate school interested. I am not cheap. :p
     

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