How can I get the word out about our Online University?

Our tuition is half the price of U of Phoenix. Is there a way I can place an ad on these boards?

 

I trust there are folks at Kaplan charged with marketing. There are many strategic and tactical processes and tasks associated with marketing your school and its programs. This effort is usually a corporate wide effort with a theme or themes associated with the marketing plan. If one of the strategies is to eduate consumers that Kaplan is half the cost of UoP, I would think that your marketing group has this covered.

 

You'd be surprise

They're not too smart in marketing. That's why we're helping them.

 

I disagree with your statement. The last time I looked at the Kaplan website; Kaplan was charging $250.00 per quarter hour. Since classes at Kaplan are 5-6 qtr hrs each that would equal $1250-$1500 per class.

Univ of Phoenix runs about the same; $440-$460 per semester hour which equals $1320-$1380 per class.

How can you advertise that your half the price of Univ of Phoenix? Sounds like a shell game to me? Please correct me if I'm wrong in my calculations or information.

Thanks!

 

Re: You'd be surprise

Yikes!! Hopefully your customer does read that you called them "not too smart".

 

be sure to tell these not so smart people in marketing to send me a check. i will be sure to get the word out.

 

Re: You'd be surprise

Who is the "we" you're referring to when you say,"...we're helping them?"
Jack

 

Re: You'd be surprise

Sally Girl, or Jim, or whoever you are; a free tip would be- if you are truly in the marketing business, it it bad for business to talk down on the people you represent!

2nd tip, already mentioned by JaynCali; have your numbers straight before you go to press (or in this case "web")! I felt cheated before I even looked at the substance of the programs based on the false 1/2 price deal!

 

Re: Re: You'd be surprise

Good Point Jack! The must mean "the party of the first part!" LOL

 

Kaplan is no where near half the price of UOP, that is nothing more than shilling and falsifying information. I would expect that type of behavior from a degree mill advocate, not a representative of a legitimate, properly accredited school

 

Re: Re: You'd be surprise

Good catch - good question!!!

 

Not Ethical ....

When I was "shopping" for an online school the "recruiter" from Kaplan told me that their school was 1/2 as expensive as UOP. I was furious, and even though I told the guy that their classes required more credits, he told me that per credit hour, Kaplan was chaper. That in itself spoke volumes to me. Not only are they ignorant, but also unethical. I think of Kaplan as a degree mill. I wish someone would investigate their marketing techniques.

I can see how someone who does not understand the credit system, and just wants to enhance their education could buy into that false information.

Just my two cents

 

Do we even know that this person is connected with Kaplan? Perhaps it is merely a creative ruse?

Tony

 

Re: You'd be surprise

Now that's a ringing endorsement for an institution of higher learning.

 

lol well you sure ain't HELPING them!

 

re: Kaplan

Sallygal,

I hate to burst your bubble, but take it from someone who has taught for several schools...online and otherwise, Kaplan is severely overpriced.

I still think a student is better off finding a public institution (non profit) with an online program.

I think it is especially sad that Kaplan and several other online programs don't really set any entrance requirements and falsely let some unprepared students believe that they are ready for college level work. Some of these students are not even capable of writing a complete sentence and yet they are well on their way (they think) to completing a degree program.

Also, unfortunately, many would-be students do not do their homework first and make sure employers will VALUE the degree they are working on. Notice I said VALUE and not accept. Some employers will ACCEPT degrees from these places but PREFER graduates of other, more well-known schools (non profit or more traditionally rooted private schools, ie. Grand Canyon).

Kaplan has some hurdles to get over. First, they need to prove they care about the student by administering an entrance test BEFORE the student attends regular college courses.

Just an opinion.

 

Re: re: Kaplan

The dillemma that many students come to college unprepared is, sadly, nothing new. First of all, the public high school education system in this country is a joke. Second, a huge number of of non-profit community colleges don't require entrance examinations prior to admissions. So its hard to say that non-profits are always angels. Schools like Kaplan work very similar to these community colleges with the exception that the student can remain to get his/her bachellors.

S

 

RE: Kaplan

Yes, I'll agree that there are few, if any, entrance requirements at community colleges. However, they do have one thing that Kaplan doesn't have and that is remediation courses (supplemental, developmental, or whatever is politically correct these days). At a community college or public four year college, a student is given a placement exam upon enrollment and placed in the appropriate level English, Math, etc. The majority of students start out considerably below college level. That is a sad testament to our public school system. However, what about those students who attend the online universities? Are they somehow more educated and don't need remediation? From experience teaching them, I would have to say no.

 

University that offers online placement test

I came across this University which gives you an English and Math Placement Diagnostic before you can go to the next level. You can read all about it in the link. I think it is an excellent way to show the student his or her level of aptitude in these areas. In that way, they can begin at a lower level then gradually build their skills and head for their goal of a college degree.

Southern New Hampshire University

http://acadweb.snhu.edu/englishdept/default.htm

Accreditation

* Association of Collegiate Business Schools and Programs
* New England Association of Schools and Colleges
* The New Hampshire State Department of Education for Teacher Certification
* The American Culinary Federation Educational Institute