I noticed MSN often highlights the virtues of University of Phoenix. http://msn.careerbuilder.com/Custom/MSN/CareerAdvice/186.htm?siteid=CBMSN4205&sc_extcmp=JS_tc02_mar04_advice Is that an advertisement or an actual article?
Looks like a little of both: an article designed to draw advertising (and readers). It would appear UoP provided content information. Whether they initiated the effort--or responded to it--isn't clear.