U. of Phoenix to Stoke Booming Growth

carlosb · Jun 25, 2004

The Chronicle of High Education

Today's News Friday, June 25, 2004

U. of Phoenix to Stoke Booming Growth by Competing for Traditional-Age College Students

http://chronicle.com/prm/daily/2004/06/2004062504n.htm

The University of Phoenix, which has grown to be the country's largest university while enrolling only adult students, announced on Thursday that it would soon begin admitting students as young as 18. Earlier this year the university lowered its minimum age from 23 to 21.

Mr. Nelson also reported on Thursday that the University of Phoenix's total enrollment of degree-seeking students exceeded 213,000 as of May 31, an increase of more than 30 percent from a year before. Most of that jump was attributable to the University of Phoenix Online, whose enrollment rose by 52 percent, to 109,800. Mr. Nelson said he could imagine the university's enrolling as many as a million students someday.

It now operates 78 campuses and 133 learning centers in 38 states. Mr. Nelson said Phoenix expects approval by the end of 2004 on its pending applications to begin operating in 5 additional states: Connecticut, Delaware, Iowa, New York, and South Carolina. After that, he said, the university would seek approval for operations in Nebraska and Washington, D.C.

The focus on younger students follows Apollo's creation of a new college aimed specifically at 18-to-23-year-old students, Axia College.
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Ike · Jun 25, 2004

UOP opened a campus in Jersey City, New Jersey, earlier this year. University of Phoenix was approved to operate in New Jersey last year. I am confident that we will receive approval from New York this year.

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