The Influx of KWU

Discussion in 'General Distance Learning Discussions' started by Dr. Gina, Jun 22, 2004.

Loading...
  1. Dr. Gina

    Dr. Gina New Member

    I wanted to point out that, lately, I have seen more and more and more ads for KWU than ever before, especially in places like Yahoo, Hotmail, ect....


    It almost seems that KWU is doing some agressive marketing, and makes me wonder that, if the use of their degrees are illegal in Oregon, then how are they able to utilize such a wide marketing campaign - as if they were an RA university?????? Are the sponsors aware of who they are sponsoring??????
     
  2. Lawrie Miller

    Lawrie Miller New Member

    I find a problem with served ads. Cannot know a priori, whose advertisement will appear or be displayed on a website. Filtering-out those advertisers found wanting is no trivial task. Each ad must be identified by its unique url, and *their* form and origin is not always readily identifiable.

    I have around 200 filters at my disposal to tackle the problem. After just one month, I have sixty left. It seems that for any one institution's campaign there are an unlimited number of ways a url may be spun.

    Reminiscent of the boxful of heads on springs at the county fair. You're given a mallet to hit them whenever they pop up. Faster you clobber them, the faster another one appears, mocking your efforts to control them. It’s just like that.

    Another consideration for some is the financial hit. If an undesirable ad appears, it means it has won the bid to be in that spot. Every ad filtered represents a loss, since as noted, if it were to appear, it would do so on the basis of a superior offer to the publisher, relative to the next bid in line. Filtering reduces competition for the marketing space you offer, and that in turn reduces your revenue.

    I consider ads for the undesirable schools unwelcome at any price. Well, at least at any price I am likely to be offered. What if they offered more, a lot more, to display their ads? Would I buckle? Would I really sell out principle for any amount of money?

    More than likely.

    .
     
  3. Mike Albrecht

    Mike Albrecht New Member

    There is nothing illegal in their advertising and selling their product. Even in Oregon, it is not illegal to buy a “degree” from them. It is illegal to use the “degree” in Oregon for anything more than a wall decoration. I believe there is only one state where the sale of their product is proscribed, and that is the state where they have their main offices – California.
     

Share This Page